CO-CREATION OF MEANINGFUL EVENTS FOR COLLECTIVE IMPACT ON FOOD SYSTEMS IN THE SOUTHERN BORDER PROVINCES
The dynamic of the southern border provinces’ food industry remains largely unknown to the outside world in spite of its abundance of fresh food products and fantastically diversified culinary culture. Demonstration of the value of the intangibles in the local food industry can play a key role in removing stereotypes and stigmatization as well as in gaining recognition from international communities. With abundant natural resources in the southern border provinces, local food industry and creative sector can serve as an entry to boost local economy, create synergies between different communities and promote social changes. Over the past decade, local creative activists, artists, private sectors, and local governments have organized cultural events and programs that give visibility to the local gastronomic wealth in the subregion. However, its socio-cultural reality in the context of COVID-19 show that the level of urban spectacle they tried to create may not always accompany with meaningful impacts to local communities where the cultural richness is originated. It is therefore important that event organizers; either public, civil society or private, are exposed to innovative ideas and holistic approach to sustainable and inclusive events for collective impacts on food systems in the southern border provinces.
Since early 2021, UNDP in Thailand has been developing a portfolio on social innovation for strengthening local governance, community resilience and social cohesion in southern Thailand’s local food systems for responsive covid-19 service delivery under the so-called “Social Innovation Platform”. Seeking for shared value across various stakeholders are key to the platform approach. With abovementioned situation, UNDP in collaboration with Yala Municipality and Baramizi Lab are organizing a co-creation workshop on “Meaningful Events for Collective Impact on Food Systems in the Southern Border Provinces” aiming for local event organizers and creative activists to brainstorm and formulate a food event planning guideline that can effectively create positive impacts on the food system in the southern border provinces.
Building a local collaborative platform for an impactful creative economy could strengthen the active network of creative thinkers, private sector, citizen-led organizations, and local governments while enhancing the integrated localization of relevant national agencies such as Thailand Convention and Exhibition Bureau (TCEB), Creative Economy Agencies, and Designated Areas for Sustainable Tourism Administration that might lead to a high-level collaborative platform for collective and impactful funding structure for an area-based development.