On Social Innovation Platforms (SIPs) co-creation will work as a mechanism to bring together new stakeholders with the emphasis on building a joint response to a complex challenge for which there is no defined answer (‘wicked’ problem).
The SIPs foster a large co-creation process at 5 different levels of action: community initiatives, startups and social entrepreneurship, large scale public-private partnerships, redesign of the current public services offered by the local authorities (innovative services that were not previously provided) and new regulation associated to the new challenges (climate emergency, COVID, digitalization, etc.).
If a portfolio is only built on already existing initiatives, the capacity to have a systemic impact will be limited. Therefore, co-creation allows to adapt the ongoing initiatives in the area but also to create new prototypes that will be added to the portfolio. A good and advanced people centered portfolio has to have a good balance between new ideas/prototypes, projects and pilots:
- EXISTING PROJECTS – Those that work and respond to perceptions, extracted from the mapping
- PILOTS – Inspiring things working in similar / neighbor cities
- NEW PROTOTYPES – From the co-creation process, addressing gaps
Creative ideation, design and prototyping of new solutions involves making things seem tangible and real. It is crucial that the key stakeholders and partners involved in the process fully understand and immerse themselves in the process. It is important to differentiate the three stages and understand them in an integrated manner, connected to the process of deep listening and collective interpretation:
Co-Creation: New ideas that respond to personas (patterns of narrative) are shared. Is the collaborative development of new value (concepts, solutions, products, and services) together with experts and stakeholders. Co-creation is a form of collaborative innovation: ideas are shared and improved together, rather than kept to oneself.
Co-Design: New ideas are developed and specified. Is an approach to design attempting to actively involve all stakeholders in the design process to help ensure the result meets their needs and is usable. Co-design involves shared decision making – everyone taking part has an equal level of power and consists of people with the relevant skills and experience coming together to create a tangible product or service.
Prototyping: Testing of new ideas. Is an experimental process where co-design teams implement ideas into tangible products or services. Teams build prototypes of varying degrees of fidelity to capture design concepts and test on users. With prototypes you can refine and validate your designs, so your product/service is right for your end user(s). The initial steps of deep listening, collective interpretation, and collaborative analysis, lead naturally to finding shared values, areas of opportunity and barriers, that motivate stakeholders involved in the process to come together to co-create. This inclusive process will lead to numerous idea sparks that are then the basis for co-design and prototyping. This process should not be understood as linear yet as an evolving system that implies rapid iterations and learning through feedback loops.
Co-creation offers the opportunity for everyone to openly discuss their ideas and opinions, so that at the end of this process several ideas are prioritized by the participants. Co-design helps structure team interactions around these ideas and align participants around specific goals and results to move forward. The final component, prototyping, is about implementing and experimenting these ideas.
Lead Facilitator: The Agirre Lehendakaria Center
Facilitator: Fernanda Barros from The Agirre Lehendakaria Center (ALC)
This session is about ongoing processes. Ms. Blanca Gramic from ALC shares about the co-creation, co-design and prototyping.
Co-creation has to be conducted before co-design and prototyping. If only prototyping is conducted, there is high chance of failure because power and influence of people in communities and industries are not taken into account. For example, Pakistan project, the community creates prototypes, then interconnection. The project is invented via different personas derived from listening process that partners, challenges and opportunities are specified. After that, the team conducts sensemaking session, cross analysis, and cross cutting profile respectively to find gaps as to meet personas’ needs. The team has to ensure that all personas’ will be addressed such as “Arif” persona that the community’s operation does not meet his needs, thus, he has to make his own idea.
During co-creation, ideas are organized to consider the 5 levels. Below tool is Co-creation Dashboard to address management of each issue and each aspect. We also have “How might we” tool to share idea by making questions, then write them down in post-it to gather various ideas and solutions as well as agencies or related persons to be involved. Fitting persons related to the co-creation must have diversity and come from different sectors and levels. They will give crucial and reflected ideas related to occupations/issues/technical data. Then, facilitator has to connect ideas to see feasibility such as business aspect. Related parties will consider themselves of having ownership through the co-creation, such as social enterprise that vulnerable group and senior group work together leading to joint ownership of a business that is operated for society at the same time. However, we need to start with local actors in the community to acknowledge expectation and capacity. To be more specific, we should not work like silo that the government gives budget, then making prototype without collaboration.
Another tool is the Stakeholder Analysis to analyze power and interest of each stakeholder. We must have different management to each type of stakeholder. For example, we might have to maintain relationship with stakeholders with high interest but low power; once they have higher power, we might invite them for further discussion.
To execute a project, we should start with Business Model Canvas based on prototype which we need to involve various stakeholders.